Keys to Successful Advertising

Bryan Sebeckis will share his expertise in creating successful ad campaigns. The top do’s and don’ts that will help you to create ads that produce better results.

The first step is to set your priorities. Buying ad space is not enough, most of your effort and a big part of your budget should go in the actual creation of the campaign and it all starts with the photo.

PHOTOGRAPHY
It is the first thing people will see and it will make the first impression. Ask yourself the following questions: Is the photograph compelling? If there was no text on the page, would the photo itself provide the reader with a compelling message? (that is a great test to use when creating an ad or campaign) Would they understand your message? Then, because everything starts with the photo make sure it is of high quality. The photo sets the tone of your message and it is
worth getting a high quality one. see more with Sebeckis on photography — plus get great websites for inexpensive, professional photography

GRAPHIC DESIGN
There are a lot of graphic designers. The key is to find the right one for the image and look you want. Find one that can provide that successful look. Is it upscale, is it compelling, is the message clear? Does the design and designer give you the feeling of success?
You also need to find one that can address the use of text as well as images. Text is a science of itself and can make all the difference. Not only what your message says, but what it looks like when saying it. Less is often more. You have only a few seconds to capture someone’s attention. The goal is not to cram every piece of information you can into an ad but rather get your target audience to call or buy. see more with Sebeckis on graphic design — choosing a graphic designer

COPY
Is there a call to action. Having an ad is not enough, you have to give the reader a reason to call, visit or by from you. The first question you should ask and answer, is if you were reading the ad would you call or buy? It is not enough that people see the ad or they like the ad, it must get people to respond. Next to the photograph, the heading is the most important. It is what leads the ready into the body of the copy. They must want to read more, so they feel compelled to respond. Ask a question. Solve a problem. Be funny. But, whatever you do, get them to read on. Get the reader to feel that they will look better, feel better, live longer, have more money, get more sex or just be happier. see more with Sebeckis on copy — the top 10 headings